Data Protection in Marketing: A Quickstart Guide for Restaurants

Understand key principles of data protection, such as lawfulness, fairness, and transparency.
Navigate direct marketing rules and data protection rules.
Apply guidance through worked examples for different email types.
Ensure compliance when using marketing modules, such as Favouritetable's WhatsApp marketing.

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Understand the 7 key principles of data protection and how they apply to restaurants.

Learn when you need consent and when you can use the "soft opt-in" exception.

Compliant campaigns actually convert better when customers know you respect their preferences.

Data breaches can destroy a restaurant's reputation overnight. Learn how to protect your business.