Favouritetable and First Table announce strategic integration partnership (Press Release)

Favouritetable, a leading UK restaurant management software service, has announced a strategic integration partnership with First Table, a global restaurant discovery platform.

The collaboration aims to transform the UK restaurant industry by offering a joint innovative software-solution designed to keep restaurants full, diners happy, and maximise profits.

John Jones, Favouritetable commercial director, explains: "We are delighted to join forces with First Table to address the crucial need for restaurants to manage reservations efficiently, while ensuring a steady flow of diners during off-peak hours.”

First Table, founded a decade ago in New Zealand by tech entrepreneur Mat Weir, connects diners with restaurants by offering an early-bird special on the first table of the night.

Diners enjoy 50% off food for a small fee in exchange for dining earlier than usual. This model benefits restaurants by filling tables during traditionally slow periods, thereby creating a bustling atmosphere that attracts more patrons.

"First Table allows restaurants to attract new diners, build brand awareness, and fill tables during off-peak times," comments Neil Wilkinson, UK sales manager for First Table. 

"An empty restaurant can deter potential customers, but a few occupied tables can significantly enhance its appeal," he adds.

Favouritetable specialises in managing restaurant reservations and increasing operational efficiency. 

By integrating with First Table, Favouritetable streamlines the booking process, ensuring that reservations made through First Table are seamlessly entered into the Favouritetable system. 

This integration simplifies overall restaurant operations, making it easier for staff to manage bookings and provide an exceptional dining experience.

"With this integration, diners can make reservations through First Table, and these bookings are then automatically managed by Favouritetable," continues Wilkinson. 

"This not only improves the diner’s journey but also reduces the administrative burden on restaurant staff, allowing them to focus on providing excellent service."

Since its inception, First Table has expanded into three major markets: the UK, Australia and New Zealand. 

With around 50 cities worldwide and approximately 1,900 restaurant partners, First Table has a substantial international presence. In the UK, First Table is active in major cities including London, Birmingham, Manchester, Belfast, Bristol, Cardiff, Bath, and soon Liverpool and Brighton.

"We have grown organically by creating a product that diners love for its great deals and restaurants appreciate for its ability to attract new customers," adds Wilkinson. "This partnership with Favouritetable is the next step in our journey, enhancing our service and reaching more restaurants and diners.”

As a former restaurateur, Wilkinson understands the challenges faced by restaurant owners. 

"Technological advancements are essential for keeping restaurants efficient, full, and profitable," he stresses. “The younger generation relies heavily on their phones for everything, including making restaurant reservations. 

“Our integration partnership with Favouritetable ensures that we meet these evolving expectations and provide a seamless, responsive, and cost-effective solution for our clients.”

Jones concludes: “The partnership between Favouritetable and First Table represents a significant step forward for the UK restaurant industry, combining strengths to offer a comprehensive solution for restaurant owners. 

“We are excited about this collaboration and its potential to enhance operational efficiency and customer satisfaction," he notes. "We look forward to growing together and helping more restaurants thrive.”

For further details visit: https://restaurant.favouritetable.com/firsttable